What do you think it takes to be successful? In this lecture, Richard St. John reveals his keys to what it takes to be successful, which you can see pictured above. In order to come up with his keys for success, St. John surveyed hundreds of prosperous people. St. John simply revealed one key for success and went just a little further in detail on each key throughout the video.
From 0:30 to 0:55, St. John gives an explanation to why he first started researching what it takes to be successful. In this section of the video, he lowers his voice more than in rest of the video. He links his hands together almost imploring you to put yourself in his shoes when giving his story about meeting the underprivileged girl on the plane. St. John also gives details which were trivial and wouldn’t have changed the main story much if they were left out about the girl that got his mind thinking what it takes to be successful. I believe he gave these details to show that it does not matter where you come from because anyone can be successful.
St. John still keeps a calm voice during the rest of the lecture, but there is interest in his voice. His tone makes you believe that you don’t have to climb one humongous stair to become successful in life but instead eight little steps. He rarely uses gestures; they are mainly apparent when he introducing one of his eight keys. They are different gestures personalized to the trait, but they make it obvious that St. John is revealing a new point. He also raises his voice, puts more intensity in voice, and pauses just a second with every successful trait. This action is to alert the audience that an important word has just been spoken. St. John also incorporates humor frequently in his lecture to keep the audience’s attention close to his topic. Throughout his video, Richard’s word choice and tone make you forget he’s speaking in front of thousands of people because he seems approachable.