Tag Archives: pepsi

Coke vs. Pepsi

Screenshot 2014-11-08 at 3.45.29 PM

The controversy between Coke and Pepsi has become more prominently displayed since moving to Atlanta due to the Coke headquarters being so close. Upon arrival, I had to be a tourist and visit the factory when I first moved down and I found it really interesting how soda was so impacted by events throughout history. Using Google Ngram Viewer I made a graph comparing Pepsi, Coke and Dr. Pepper for another beverage comparison. Surprisingly, Dr. Pepper barely had any popularity even though it was first established in 1885 and was nationally produced and sold in 1904.

Coca-Cola shows a gradual rise from the early 1900’s and on, while Pepsi only takes off in the late 1930’s. Both beverages were created around the 1890’s, however Coke had a brilliant marketing scheme where salesmen would hand out coupons for a free coke. Pepsi’s gained popularity in 1936 with the introduction of a 12 oz. bottle. This was twice as much soda for the same price as a bottle of Coke, encouraging price-watching consumers to buy Pepsi over Coke.

On the graph, there is a huge drop on the graph for Coca-Cola in the mid-1960’s. This is because at this point in time in history, many women began to count their calories. This led to the creation of TaB which had only one calorie and was more appealing to calorie conscious consumers. From the 70’s and on there is a huge rise in popularity for both companies because the competition was growing fierce. From then on, the marketing battle began and both companies focused on who could claim more fame in the worldwide market.