This specific infographic jumped out at me as I was scrolling through Google because of its visual appeal. After visiting the website that posted it, I discovered that it was merely used as an example of how an infographic can present survey data. The infographic says at the top that a company called 99designs had conducted the study and created this graphic. In search of further information, I googled “99designs does design matter study” and then found the original source of data.
The link that I initially came across presented the infographic as just an example of a certain type of infographic. Therefore, the actual data was used in a more shallow manner, just to show that it can make survey data easy to interpret. To provide insight on how insignificant the actual data was, only a portion of the actual infographic was posted on the website. On the original source of data, however, the substance of the data is much more significant. I did some research by visiting the 99designs company website and learned that they specialize in providing graphic designs to small businesses. This infographic was perhaps published to make their product seem more important and essential to other small businesses. It also shows that small businesses are willing to spend more money on this, perhaps to show that “other people are doing it”. Each of the two uses of this infographic serve their purposes, and the infographic is reliable. The survey information displayed comes directly from the 99designs study and is posted on the official 99designs blog. This company is also well-established globally and provides all contact information. In general, one should attempt to trace an infographic back to its original source because context can change meaning. One should also research the affiliated company or organization to see if it is credible. After doing so, a decision can be made.