Tag Archives: Color Psychology

Color Psychology

The process of making this video was definitely a difficult one, considering much of the software that I was attempting to use was not cooperating with my computer; however, the process of creating the Pecha Kucha itself was somewhat entertaining. I have to admit, I was a little nervous for the presentation of this project because I have never been comfortable with public speaking. The last time I spoke in front of my class was my junior year of high school. I remember walking to the front of the classroom, standing behind the podium, and opening my mouth to find no words coming out. By this point, I was shaking so badly that my teacher had to lead me out of the room so that I could sit in the hallway for a few minutes on my own. For this reason, I decided that it would be best if I wrote a script that I could read off of or reference during my presentation. Upon starting my script, I discovered just how much information about the topic of color psychology I didn’t know. As I continued writing, my script turned into a sort of miniature research paper. I was definitely interesting to learn so much about this topic though, especially because I have been interested in it for so long, which is precisely why I chose it as my topic in the first place. My goal in this presentation was to create an argument that color psychology does exist, and that it is actually very evident in our daily lives, however, we hardly notice it.

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This particular image worked perfectly with the narration in this area of the presentation because it served as an example to help me make a point that would have been very difficult to make without the visual aid. At this point in my presentation, I was trying to prove my point that different colors really do evoke different emotions from people, and I wanted my audience to be able to physically experience this phenomenon. By having the ability to put this picture on the screen, I was able to make people more aware of the changes they may have felt when the image appeared. Because yellow is a stimulating color, they should have felt slightly more alert than before.

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This is another image that was in my presentation that I used to make a point that I otherwise would not have been able to make. By this point in my presentation, I am explaining that cultures reflect what people find to be most important through the use of color psychology. This is a picture of New York City. In the narration, I am pointing out that the colors seen most in this image are red, yellow, and orange, meaning that American culture values the emotions that these colors represent: action and intensity. Without this image, many people may have doubted that New York City even reflected these colors in their city to begin with.