The Importance of Googlization

Google is the biggest company that specializes in collecting information, with billions of consumers each year. Using this information, Google creates tools and programs that greatly improve our lives, at least in most people’s perspective. In Siva Vaidhyanathan’s: “The Googlization of Us”, he argues that we should worry more about the information that Google collects from us, because it’s not always what is seems to be. Google takes our private information and can do whatever they please with it, which could cause that information to be exposed dangerously online. In theory, you could stop Google from collecting your information, but that would completely hinder your online experience, which is why Google set it up that way. I agree with Vaidhyanathan, that Google does not necessarily have the right to collect all this private information from people, however just like people adapted to the printing press and the automobile, we will learn to live with this accumulation of information. While we must adapt and accumulate to the “Googlization” of everything, it is becoming more and more important in our lives. In the reading by James Gleick: “The Information”, Gleick gives us a historical representation of the growth and importance of information. However, I believe that he also constantly argues that information is pushing mankind to a new level of thinking and globalization. Gleick states: “We are a half century further along now and can begin to see how vast the scale and how strong the effects of connectedness.” The “information age” that Gleick talks about is allowing humans to connect and grow more rapidly than ever before, and while we are still becoming accustomed to this new age, it will continue to increase and affect our lives every day. “Googliziation” may take away some of our privacy, like Vaidhyanathan argues, however it is also leading the way in the expansion of information, which will push our society to new levels of thinking and innovation.


5 thoughts on “The Importance of Googlization”

  1. Google has become somewhat of a deity in today’s society because humanity has become so dependent on technology and information. If we do not control this reliance on Google, it could severely weaken our social infrastructure and balance. As much as I want to trust Google to not tamper with my personal information, it goes without saying that no one can be truly trusted, especially with sensitive content.

  2. I think that the real debate that Vaidhyanathan is referencing to is the fact that the information that we give out (that can potentially be extremely revealing) are 1. going to one big organization and 2. may be compromised . With the first issue, our private information with millions and billions of data points as a whole is being controlled by 1 entity that can do whatever it wants with our data, for better or for worse; all of that information is essentially being controlled with 1 privacy policy that can be altered at any one time by that one corporation. With the second issue, Google may be collecting our information for true good to predict where we might drive to in their “Maps” app but they are the only thing standing between your data and a 3rd party trying to harvest that data for malicious purposes.

    The most important thing to consider is how we can safely and correctly adapt for technological change. Just as we have adapted to the automobile by implementing safety features, we must approach technology in the same way by implementing backup plans for safety. Haphazard practices today may very well lead to massive security breaches tomorrow.

  3. I disagree that Google has set up its services so that not sending them information significantly hinders performance. I did not have any sort of Google account until very recently, and never felt like my Google services were sub-par. In fact the only improvements I have found since subscribing to Google’s data collection are things that would not have been possible without it. This suggests that Google is not forcing us to give up any privacy, but instead we are trading some of that in exchange for a better search experience. The only way Google does try to get people to create an account is by making all of Google’s services fall under one account, which provides a great benefit to many people, as it makes your searching and sharing experiences much more cohesive. Google is not forcing us into data collection. Data collection is merely the price we pay to get more effective service from Google.

  4. I feel that it is incredibly important that Google collects all this data abd they should by all means keep it up. Sure they collect their data a little under the table sometimes, but since technically we’re using their services they have a right to collect data from the services we use. In addition, most of the time these days we would be in a bit of a tough spot if we didn’t have this data streamlined for us. Just think of all the uses for Google Now for example.

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