Mayer-Schönberger, Viktor, and Kenneth Cukier. Big Data: A Revolution That Will Transform How We Live, Work, and Think. Boston: Houghton Mifflin Harcourt, 2013. 7. Print.
Big Data has opened my eyes to the inherent power of data and information. I have always thought of data and information as just numbers or facts – items with no true depth or importance. However, I have come to realize that data is like clay; it will lay idly and remain unimpressive until it is molded into something beautiful. One example is that of our Buzzcards. Data is constantly recorded about which buildings I enter and exit, which dining halls I eat at, and much more. Initially, this information seems unimportant. Who cares if I went to Woodies at 7PM? Datafication involves gathering very large samples of data, however. When data is drawn from every GT student’s Buzzcard, suddenly one can determine which dining hall is the most popular, so that the least popular one can be inspected and improved. One can also determine what time students are generally returning to their dorms, and perhaps campus police can be notified what time they need to be the most alert. Instances such as these shed light on how present datafication is in even everyday life and how it can make people’s lives better.
Although datafication is useful in many ways, I am skeptical about the validity of its usefulness on smaller scales. One such example is social media; I do not feel it is worth allowing these medias to track my every move simply so that I can be provided with relevant advertisements.
Collecting such an intense amount of data seems to be superfluous as per its use. It is ultimately left up to the individual to decide how much clay he or she would like to add to the pot. Though I feel that datafication is not ideal in every situation, I find it difficult to deny that using data and information in this way as a whole is revolutionary. Understanding “data and how it can be used” will help us understand the world in ways we never have before.