How Netflix Suggests

The class was told to do our pecha-kucha on something that interested us. I began thinking about what I enjoy: baking, volleyball, theatre, cake decorating, hanging with my friends, sleeping, and Netflix. Originally my “idea” had been a joke. Like most college students, I joked about how I was going to do a presentation on Netflix and my preparation would be watching all 153 episodes of Gilmore Girls in a week (all in the name of research of course). However, as I joked, I thought about Netflix in relation to the concept of big data and realized the concept of Netflix might actually work. I have always had issues with the suggestions section of Netflix because although it gets the genres I like correct, the shows were never ones that I actually want to watch. This prompted me to research how the suggestions are actually made and if I was the only one with these issues. I researched my topic with a focus on the Netflix’s drive to perfect their suggestions. I actually wrote out my script before making my presentation, though I constantly thought about what slide should have what picture. The following two pictures I believe aided my presentation the best and brought a level of understand that solely me talking wouldn’t have been able to.

34

When I was discussing the basics of how to personalize someone’s Netflix account, having the visuals (I believe) made it easier for the audience to remember the steps. It also allowed my explanation of the process to make more sense because the steps I was describing were right in front of them. Furthermore, by being able to see the steps it takes to complete the personalization process, it seems less daunting or annoying and the viewer might actually take the time to fill out the survey.

 

Once I was confident that all of my slides had pictures relevant to my script, I split my script into 20-second blurbs so that I knew what content went with which slide, and whether I needed to adjust my speed to stay with the pictures. I couldn’t however prepare for the question portion except to know my facts. However, I was lucky because the questions that were asked, I had good information about. I even got to mention a statistic I left out when I had presented. The question portion was the main difference that I felt from presenting to a live audience vs creating the recording. I had some audience feedback during (a few laughs or smiles), but other than that I enjoyed reading from my script during the media recording without needing to worry about making eye contact. Overall, I liked my finished product. I learned a lot about the process of how big data relates to Netflix while suggesting titles and I also learned more about how important the utilization of big data is to the success of the company.

Leave a Reply

Your email address will not be published.