Think Twice About Plastic

OWOO_PlasticsInfographic_2012_blog

Reckas, Ted. “The Plastics Breakdown: An Infographic.” One World One Ocean Campaign.  MacGillivray Freeman Films. 13 Sept 2012. Web. 8 Sept 2014.

 

 

Infographics are created to make an argument, and this does not just include the facts and numbers included in graphic. Right away our eyes are drawn to the swordfish cutting through a chunk of text with caught in a plastic bag. This image instantly makes the viewer want to help this poor fish, accomplishing the goal of the infographic before anyone even reads the first word. When you take a closer look at all the animals on the graphic they are almost all given human emotions and expressions, there is even a couple of fish wearing glasses, which allows the viewer to instantly relate to all of the animals depicted. These emotions are brought out even more by the color scheme used, all the blues and greens and cool colors give the graphic a sad look even without any of the context. From the swordfish our eyes are drawn to the right hand panel. The viewers eyes are drawn here for several reasons, first it is distinguished by a box and a different background color, also the information inside looks very organized, and therefore a good place to start reading. All of the facts in this box are accompanied by images we relate to death, bio-hazard signs and skulls, as well as certain words, like toxic and petroleum. These words and phrases are printed much larger than the other text, and therefore have a much larger impact on us. By just looking at these two places on the graphic the average viewer has already been convinced that plastic in the ocean is something bad that we need to stop, and that mean the graphic has done its job. All of the real facts do not need to be read, and in fact nothing is really gained from reading them, all of the reactions that you will likely experience from this picture will come in the first few seconds of viewing it.

 

2 thoughts on “Think Twice About Plastic”

  1. I think that this post definitely shows the power of images and the direct effect they have on the information they are conveying. A plain text version of this anti-plastic campaign would not only be incredibly boring, it would fail to appeal to our emotional sides as well. While the information is still present, the real backbone of the campaign, the images which appeal to emotions, would be left out. I believe that images such as these add an entire new dimension to the text they contain because it allows the author to tap into an entire new realm of persuasive tools.

  2. I do agree that the image uses artistic choices to try and manipulate the reader into “feeling bad for the animals,” but that doesn’t mean that the facts themselves have less legitimacy. Just because a car commercial uses attractive model to drive their car doesn’t change how good or bad the car is itself.

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