A visual aid from the magazine Entrepreneur.
Included after an introduction about ways to succeed at being an entrepreneur, the above infographic along with four other infographics were used as suggestions for thriving. The graphic is a lot friendlier to viewers than an article and is more enticing to people who only want to look for a moment. They can choose the pieces of the graphic that would be most useful to them without needing to skim an entire article. Large blocks of text can be extremely off-putting to people in a rush, which most people interested in succeeding in entrepreneurship usually are. The use of minimal words allows for quick skimming which is also aided by having different sizes of text to indicate which phrases contain the most important ideas. This method of conveying ideas using the minimal text also makes the “tips” seem easier to do. It is almost as if it is a checklist, rather than a project or life change needing to be done. The tips are also extremely easy and do not ask much of the reader which also aids in making the changes more manageable.
By having the cartoon of the bedroom, it allows for easier comprehension and remembrance of the information. When given the scenario “getting up early” and a visual of pancakes, it is fairly easy to assume they are suggesting eating a good breakfast without needing to read the caption. Also, when recalling the tips, it is sometimes easier to recall pictures, rather than the important words that were among a sea of other words. The fusion of pictures and minimal words, allows the suggestions to come across clearly and simply, making the tips seem more manageable to integrate into one’s daily life.