Does Design Really Matter?

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Because most of the text is too small to read, here is a link to the infographic online.

This specific infographic jumped out at me as I was scrolling through Google because of its visual appeal. After visiting the website that posted it, I discovered that it was merely used as an example of how an infographic can present survey data. The infographic says at the top that a company called 99designs had conducted the study and created this graphic. In search of further information, I googled “99designs does design matter study” and then found the original source of data.

The link that I initially came across presented the infographic as just an example of a certain type of infographic. Therefore, the actual data was used in a more shallow manner, just to show that it can make survey data easy to interpret. To provide insight on how insignificant the actual data was, only a portion of the actual infographic was posted on the website. On the original source of data, however, the substance of the data is much more significant. I did some research by visiting the 99designs company website and learned that they specialize in providing graphic designs to small businesses. This infographic was perhaps published to make their product seem more important and essential to other small businesses. It also shows that small businesses are willing to spend more money on this, perhaps to show that “other people are doing it”. Each of the two uses of this infographic serve their purposes, and the infographic is reliable. The survey information displayed comes directly from the 99designs study and is posted on the official 99designs blog. This company is also well-established globally and provides all contact information. In general, one should attempt to trace an infographic back to its original source because context can change meaning. One should also research the affiliated company or organization to see if it is credible. After doing so, a decision can be made.


4 thoughts on “Does Design Really Matter?”

  1. I think that your post was very well written; however, it was hard to see a central argument. Maybe if you addressed your main argument in the first sentence or paragraph of your post and use your research to support that, it would become more clear. You could start off with something like, “Infographics, if not put into context by their main source, may not be as trustworthy as it seems.” Then, talk about how you found this infographic and traced it back to it’s original source as well as what you found to be different between the sources.

  2. I do like the multi-level claim being made, that infographics can change an argument through context, and how they can be bent to support any side of an argument. I also love how the infographic in your post is being used as an example to talk about infographics in general–that kind of recursive looping to explain your post is really interesting, and keeps your post flavorful and worth reading to the end.

  3. I will keep that in mind. I think I was trying too hard to follow the prompt, and lost track of my main claim. I suppose I should rethink my last thought there where I said that one should do research to determine credibility. The data itself could be bent in any direction, the question is more about the purpose the data is being used for.

  4. The first thing that caught my attention was obviously the colors and design of the infographic. But when I realized that the infographic was about infographics, I was intrigued by its underlying infographic-ception. I liked reading through this post because it actually proves the effectiveness and widespread usage of infographics by businesses and validates our assignments regarding graphics and the importance of them in the data and information world.

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