Above from http://4.bp.blogspot.com/-i_zYcway0TI/UKu5K64Q3CI/AAAAAAAAiOY/rLhWkTvvEn8/s800/565CHOWthanksgiving.jpg
I love this flowchart. As a fan of food, comedy, and practicality, it appeals to me at nearly every level. Underneath the obvious “this flowchart explains what to bring to Thanksgiving,” it has a lot of interesting rhetoric that makes it more eye-catching and enjoyable to read.
Starting with aesthetics, the white background sets the actual content of the flowchart as the star of the image. Had a multicolored or imaged background been chosen, the value of the content would have been diminished. Additionally, the branches of the flowchart are conveniently separated by color, allowing the reader to easily remember what section they are in without having to backtrack. The rhetoric behind this appeals mostly to logos, as the organization of the chart is very efficient and economical.
The diction and comedic value of the chart gives it a very relatable feeling, something that a reader will look at and think “yeah, I have been in this situation before.” For example, using words and phrases like “fam” and “bomb-cratered warzone” instead of “family” and “lots of family arguments,” respectively, make for a much more casual, conversation-like feel when reading it. These parts of the chart appeal mostly to pathos. The comedic factor of the flowchart is an appeal because it simply makes the reader feel happy while viewing it. The choice of wording is also a key part of the rhetoric. The casual approach to the phraseology makes me willing to believe this flowchart over one with more professional diction. An additional appeal to pathos is in the title of the chart itself. Because it is a self proclaimed “Practical Flow Chart,” the image sets itself up from the very beginning to be humorous as well as relatable.
This flowchart is a possibly too-honest representation of the Thanksgiving experience. I like that it is both organized well and does not bore the reader while conveying its information through comedy and casual diction.